Step 3: What Does the Village Do: Trade Shows and Marketing

The Village works with our partners such as Lombard Town Centre, Choose DuPage, the State of Illinois, and the College of DuPage Small Business Development Center. Through these efforts, we inform each other of leads and work together to help businesses.  Village staff meets with these organizations on a regular basis to stay up to date on new programs, businesses, or other initiatives. 

Each year staff annually attends trade shows that focus on retailers and businesses looking to locate in the Chicagoland market.  The International Council of Shopping Centers (ICSC) is the main organizer of the retail based industry trade shows.  At these meetings, staff obtains information from restaurant and retail uses looking to expand in the Chicagoland market. 

With this contact information staff promotes available Lombard locations to real estate brokers and tenants.  This contact information is used to set up appointments at future meetings with interested businesses.  These appointments don’t always result in a business locating right away in the community, sometimes it can take several years for companies to decide if they want to establish or expand their business in Lombard.  Depending on the location, the business may need to meet with IDOT, the current property owners, and numerous other stakeholders. The Village takes steps to proactively meet with business representatives so that Lombard is positioned for these business considerations and that these businesses will have a direct contact at the Village to start the process. 

The Village also maintains regular contact with developers and brokers to discuss new projects on both ends.  

It should be noted that real estate brokers are often aware of the available sites in Lombard.  Many times brokers call the Village, sometimes with a site in mind, other times to inquire about a general area.  The Village also receives calls from prospective businesses to locate in Lombard.  The Village can make them aware of available sites in the proper zoning district.  However, the Village cannot choose the location for the business or not allow a business to open, as long as the zoning and other factors have been met.